Our five person team created a business plan to pitch to a panel of business professionals in the Spring 2022 Business Compeititon at the Whitman School of Management at Syracuse University. We each had a dedicated role to play in building this vision. As the role of CEO, I led my team with the product idea, product vision, and leadership decisions.
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Conducted Market Research
Conducted Market Research
I conducted weekly market research to gather data in order to build research based conclusions. I met with fashion students, design students, potential customers, potential retailers, etc to hear from diverse perspectives from market stakeholders.
I created product mockups and designs
I created product mockups and designs
Based on market research, I created the product line and its designs with what potential customers were seeking paired with solutions I designed to the current pains of consumers.
I led the final presentation, leading to semifinals where I then had to pitch to a room of 350+ audience members.
I led the final presentation, leading to semifinals where I then had to pitch to a room of 350+ audience members.
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